Montana Stockgrowers Association book profiles cowboy life

Posted: Aug 24, 2012 2:36 PM by Evan Weborg (evan@kxlh.com)
Updated: Aug 24, 2012 2:43 PM

In early October, the Montana Stockgrowers Association will releaseBig Sky Boots: Working Seasons of a Montana Cowboy, a coffee table photography book featuring the work of Lauren Chase, the organization’s multimedia outreach specialist.

Chase has spent the past year and a half gathering photographs for the book, traveling to ranches across Montana.

The book takes the reader on a journey through a year in the life of Montana’s cowboys – through calving, branding, and shipping, and everything in between.

Chase said, “Our goal with this project has been to create a unique, fun, engaging and interactive way to tell the story of Montana’s ranching families that raise the beef that consumers all across the world enjoy. There seems to be a growing disconnect as people, even here in Montana, are losing touch with what goes on at ranches and farms, and where our food comes from.”

Big Sky Boots is part of a larger project that uses social media sites such as Facebook, Twitter, and YouTube to tell the stories of Montana’s ranching families through photo albums, audio slide shows, and videos.

Chase says that one hallmark of the book is that the photos are largely untouched or enhanced by photo editing software.

Chase noted, “A lot of books that are out there right now depict a romanticized view of the West and of the cowboy lifestyle. We wanted to make sure to show life as it really is on Montana’s ranches. I think there is a tremendous amount of natural beauty in the pictures and it gives the reader a glimpse into the life of a real cowboy in Montana.”

Big Sky Boots is the first book in a series of five books that MSGA will develop over the next five years. The next book, already in production, will feature the women that are an essential part of today’s ranching families.

Click here to learn more about the project.

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Caption This Photo For A Chance To Win A Copy Of “Big Sky Boots”

by Amanda Radke in BEEF Daily

Thanksgiving is this week, and if you’re like me, you’re busy preparing for the big holiday with family. It’s a time to be thankful for our many blessings in life and to show our appreciation for one another. This week, I’m thankful for the growing community on this blog. It’s thanks to your loyal readership and thoughtful comments that make this blog so great!

As a thank you gift for your continued support and participation on this blog, I am giving away a copy of Lauren Chase’s new coffee table photography book, “Big Sky Boots.”

The book is the first of a five-part Montana Family Ranching Series: a photographic story-telling project of the Montana Stockgrowers Association (MSCGA) says. In “Big Sky Boots,” readers can journey through the ranching year and learn about the great people who take care of the land, livestock and their families. This first book focuses on the cowboys themselves; the men and the seasons. Photography and impressions by Lauren Chase.

A $75 value, this newly released book would make the perfect Christmas gift. You can enter to win one with this week’s contest, or order one — or a dozen — here.

To enter to win, simply leave a caption for this photo, also by Lauren Chase, in the comments section below. Entries will be accepted until noon on Nov. 21, and the winner will be announced on Thanksgiving Day. Good luck!

Big Sky Boots: Press Release (August)

Helena, MT – In early October, the Montana Stockgrowers Association will release Big Sky Boots: Working Seasons of a Montana Cowboy, a coffee table photography book featuring the work of MSGA’s multimedia outreach specialist, Lauren Chase. Chase has spent the past year and a half gathering photographs for the book, traveling in sunshine and snow to ranches across Montana. The book takes the reader on a journey through a year in the life of Montana’s cowboys—through calving, branding, and shipping, and everything in between.

“Our goal with this project has been to create a unique, fun, engaging and interactive way to tell the story of Montana’s ranching families that raise the beef that consumers all across the world enjoy,” said Chase. “There seems to be a growing disconnect as people, even here in Montana, are losing touch with what goes on at ranches and farms, and where our food comes from.”

Big Sky Boots is part of a larger project to bring beef eaters closer to the people who raise and care for cattle. The project uses social media sites like Facebook, Twitter, and YouTube to tell the stories of Montana’s ranching families through photo albums, audio slide shows, and videos.

The book connects the social media platforms to the printed page. “Something really unique to our book is that we have included QR codes that people can scan with their smartphones,” Chase said. “They can go to MSGA’s YouTube channel to watch a video of the rancher featured in the book and hear directly from him about his life. In that way we’ve really tried to marry the traditional print media with the social media that seems to be central in so many people’s lives today.”

One hallmark of Big Sky Boots is that the photos are largely untouched or enhanced by photo editing software. “A lot of books that are out there right now depict a romanticized view of the West and of the cowboy lifestyle,” Chase said. “We wanted to make sure to show life as it really is on Montana’s ranches. I think there is a tremendous amount of natural beauty in the pictures and it gives the reader a glimpse into the life of a real cowboy in Montana.”

Big Sky Boots is the first book in a series of five books that MSGA will develop over the next five years. The next book, already in production, will feature the women that are such an important part of today’s ranching families.

To learn more about this project and to pre-order a copy of the book, visit www.mtbeef.org. The books are $75, which includes shipping and handling. The profits from the book will help support the continuation of MSGA’s “Telling the Story of Montana’s Family Ranchers” project into the future.

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The Montana Stockgrowers Association, a non-profit organization representing nearly 2,500 members, strives to serve, protect and advance the economic, political, environmental and cultural interests of cattle producers, the largest sector of Montana’s number one industry – agriculture.